Seventy point eight million. That's how many people watched LISA's new video in its first day, and it's a number that puts her in rare company.

"SaWaDiKa" drew 70.8 million YouTube views in 24 hours, making it the biggest first-day music video of 2026. It did not beat her own all-time solo record, set by "LALISA" in 2021.

The Record, Explained Precisely

Many headlines blur an important detail. "LALISA" still holds the top spot among solo artists at 73.6 million first-day views, with "SaWaDiKa" second. What's new is that LISA is the first solo artist with more than one video above 70 million views in a day.

For context, the previous 2026 leader for first-day views was BTS's "SWIM" at 33.3 million. LISA more than doubled it.

Speed to 100 Million

The video then passed 100 million views in about two days. That made it the fastest 2026 video to reach the mark and the second-fastest by a solo artist, again behind "LALISA."

Streaming was strong too. The track debuted at No. 13 on Spotify's daily global chart with roughly 2.8 million streams.

Why It Connected

The title is a playful twist on a familiar Thai greeting. The song opens with the polite greeting before swerving into confident rap, and it name-checks Thai touchstones like the baht and the tuk-tuk. The video was built around Bangkok, with Muay Thai, tuk-tuks and local streetscapes.

That mix of local identity and global pop production is a formula that works because it feels specific. Audiences notice when an artist sounds like they come from somewhere.

A Caution About "Record" Headlines

View counts reward release strategy. Premiere timing, fan coordination, algorithm promotion and the Hello Sawadika campaign, with a website showing "hello" in 11 languages and billboards around Bangkok, all push numbers up. None of that makes the record fake. It just means the figure measures attention, not quality.

Release dates also differ by time zone, so reports list September 3 or 4. Either way, it's an early-September release.

What Comes Next

"SaWaDiKa" leads the EP PRESS PLAY, due October 23. After that, she begins her first concert residency, VIVA LA LISA, at Caesars Palace in Las Vegas on November 13, 14, 27 and 28. The EP follows her February 2025 debut album, Alter Ego.

Frequently Asked Questions

What record did "SaWaDiKa" break?
It had the most first-day YouTube views of any music video in 2026, at 70.8 million.

Did it beat "LALISA"?
No. "LALISA" still has the highest first-day total for a solo artist at 73.6 million.

What does "SaWaDiKa" mean?
It's a stylized version of the Thai greeting "sawatdee ka," a polite way for women to say hello.

When is LISA's next release?
Her EP PRESS PLAY arrives October 23.